There’s a lot that brands can learn from companies bigger than themselves. They don’t have to be in the same industry and they don’t have to be related to you. The marketing strategies they employ can be learned from. Big brands have done a lot to change the way smaller companies do business.
CCG is a premier digital marketing and creative agency based in Los Angeles that believes in learning from the big brands. They have helped brands like Beats Headphones and MTV change their images in order to attract more customers. You’re going to learn about the five main marketing lessons every company should take to heart.
Using Visual Content to Boost Customers
Part of the reason why brands have been so successful is through making use of visual content in their marketing campaigns. Studies have demonstrated that visual content boosts the likelihood that someone will read a piece of content by 80%.
If you’re just investing in standard written content, you’ll be surprised at the difference a simple image can make.
The Chief Executive Officer of CCG, Jeffrey Stewart, regularly employs strong visual content as part of their marketing strategies for not only big brands but early stage growth companies as well. Clients say they get better results and more for their money this way.
Being Able to Adapt to the Changing Market
The value of being able to adapt and adjust to a changing market is invaluable in the world of marketing. That is how brands can sustain themselves for so long.
Businesses of any size always need to be tracking the trends and thinking about whether they’re giving people what they want. Marketing is one of the most unstable industries, so this is something you can’t afford to rest on your successes with.
Using Influencer Marketing Can Change the Game
The right influencer can create a brand that can come to dominate an industry. It’s an increasingly popular form of marketing.
Sometimes the right personality can champion a brand. More and more brands are seeing the value of this. Known as influencer marketing, brands are working to connect with the big names in their line of work.
A genuine endorsement from a big influencer can completely transform your brand. You can reach a completely new audience and spread your brand further than it’s ever been spread before.
Social Media Vetting is Crucial
Social media can be a powerful tool. It can also be the type of tool that destroys your brand and gives you a negative reputation. There have been countless examples of brands putting their feet in their mouths. One example is Donald Trump and his constant barrage of disparaging and embarrassing remarks on social media.
What you post and when you post it on social media can make a big difference. You need to make sure that you think before you post.
Limit the number of people who can post on your social media feed. Make sure they’re trustworthy and give them strict guidelines regarding what they can post.
Content Needs to Be Fresher than Ever
Real-time marketing is about content that’s relevant to the last few minutes. It’s most often related to social media, but it can also apply to blogs, videos, and podcasts. The need to create a constant stream of fresh content is necessary for the survival of your brand.
One of the ways you can do this is by tracking your competitors. Another way is to simply ask your target market what they want to see more of. You’d be surprised at how few companies do this.
Never assume that you’re giving people what they want. Confirm that you’re giving people what they want. It’s the only way you’re going to make sure that you fulfill their needs.
Last Word – You Can Apply these Principles
There’s no reason why you can’t apply these lessons to your company. They’re eternal and they should be applied simply because they’re proven to work. One of the benefits of being a small company is that the huge brands dominating your line of work have already done the testing for you. They’re constantly figuring out what works and what doesn’t, and so you don’t have to spend money conducting the same tests.
The biggest lesson you should take away here is that you should collaborate. CCG believes that brands can be better helped by talking over their ideas with professional marketers. It might seem like a hard expense to bear in the beginning, but it can pay dividends.
What do you think is the biggest lesson you can learn?