There is no question about it, if you have a business you need a website. If you are still considering it, just stop thinking and tell yourself you need to move forward. Write it on your wall, your forehead, or on the back of your hand as a reminder. However, having a website is absolutely necessary in today’s digital world.
There are a number of things that hold people back from getting a website. The first is money and the other is coding. For those with the money to spend, it can be costly to hire a programmer. For those without the money to spend, it can seem like coding is more trouble than it’s worth to build your own website. I’m here to tell you that money and coding are non-issues when it comes to building a website.
“Not so long ago, there would have been no question of hiring a pro to get the results you want,” writes Leo Welder. “But thanks to the rise of online tools like website builders, it has become much easier for the non-techies among us to build a more-than-decent website.”
The Cost is Not That Significant
Think about the money you will need to pay to a web development firm to create your website. If you have the money to do it, I would recommend going that route. After all, you don’t want to waste time building your website when you can focus on your business. However, not everyone has venture capital so you are likely on your own with this one.
If you decide to fork over the dough to a web development firm, prepare to pay anywhere from $500 to $30,000 depending on the size of the site and the functionality. But, what if you only need a simple site and don’t have the cash?
Don’t wait to build your website because of the lack of money. Building a website on your own does not cost as much as you think. You will need to buy a domain name and pay a monthly fee to a web host provider. Total cost? It varies, but, you are looking at less than $100 in most cases.
You Don’t Need to be an Expert Coder
A nineteen-year-old kid you probably never heard of solved your website coding problem more than a decade ago. As a freshman at the University of Houston in 2003, Matt Mullenweg, along with his college friend, Mike Little, started what is now one of the easiest and most widely used platform available to build your own website – WordPress.
Gone are the days when you have to learn extensive coding skills. In fact, you don’t even need coding skills at all to design a website using WordPress. Coders have already developed “themes” which are website templates that you can customize using an easy to use dashboard. Hell, even I was able to figure it out. In fact, 25% of all websites use WordPress, with its two closest competitors making up less than 5% of the web.
Jeff Bullas has a great post on how to create a WordPress blog in 5 minutes. I won’t say it only takes 5 minutes, but it doesn’t take much time at all to get up and running. His advice must be good as the post has been shared more than 20,000 times.
Final Word on Website Building
Having a website is a must, regardless of what industry you are in. Not having a website will leave you out in the cold while your competitor takes more and more of your market share. Don’t let things like money and coding skills hold you back from creating your own website. It can be done for very little money and thanks to entrepreneurs before you, no coding skills are needed.
Are you a WordPress user? What advice would you give a new entrepreneur who is still wondering if creating a website is necessary to help their business succeed?